Government ‘won’t replace stay at home messaging with confusing stay alert slogan’ when restrictions lift

Government ‘won’t replace stay at home messaging with confusing stay alert slogan’ when restrictions lift

April RoachThu, 25 March 2021, 6:30 pm

<p>Boris Johnson speaks during a Downing Street press briefing</p> (10 Downing Street/AFP via Getty)
Boris Johnson speaks during a Downing Street press briefing(10 Downing Street/AFP via Getty)

The Government will not replace it’s “stay at home” messaging with last year’s “stay alert” slogan when lockdown measures are eased, it has been reported.

Ministers have instead signed off on a new “let’s take this next step safely” slogan, reports The Sun.

Advertising industry insiders told the newspaper: “The focus is on fresh air. Stay alert has gone and instead its all about stay outside.”

Last year’s “stay alert” message was mocked by those who complained the slogan was too vague.

Boris Johnson admitted during a Downing Street conference in May that the slogan was “more complicated” than its “stay at home” predecessor.

Slipping briefly into French, Mr Johnson told reporters at the time that “stay alert, save lives” is similar to the French slogan of “sauvez des vies, restez prudents”.

He acknowledged ministers were putting forward a more nuanced message, but said he believed the public would use their “common sense” as they entered the next phase.https://platform.twitter.com/embed/Tweet.html?dnt=false&embedId=twitter-widget-6&frame=false&hideCard=false&hideThread=false&id=1259248087740157958&lang=en-gb&origin=https%3A%2F%2Fuk.yahoo.com%2Fnews%2Fofficer-describes-being-police-van-163951407.html&theme=light&widgetsVersion=e1ffbdb%3A1614796141937&width=550px

The country’s full economy is not expected to reopen until June 21, but from April 12, holidays in the UK, outdoor drinking and dining at pub gardens and al fresco restaurants will be allowed.

Health Secretary Matt Hancock told the Commons today that the success of the country’s vaccination programme means that restrictions can be “carefully” replaced.

Opening a debate on the coronavirus regulations in the Commons, the Health Secretary said: “Today we debate our road map to recovery and what is legally needed to take the cautious but irreversible path our of this pandemic.

“We propose to remove some of the emergency powers that the House put in place a year ago and set the steps of the road map that the Prime Minister has set out into law, replacing the existing national lockdown.”

He added: “The success of this vaccination programme means that we are now able to carefully replace the short-term protection of restrictions we’ve all endured with the long-term protection provided by the vaccine.”

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